Purpose of the Brand Mark
The American Legion Baseball and American Legion World Series brand marks were created to address the need to modernize the respective brands to appeal to the next generation. Moreover, the new brand marks take into consideration a host of applications that the original emblem could never have anticipated. Those include digital and social media, special event and sports marketing, lifestyle apparel and more.
The following guidelines offer direction in terms of when to use the emblem or one of the brand marks. While most applications will be clearly defined, inevitably some instances may straddle the line between two areas. In those cases, use discretion based on the intended audience.
Click “download” to the right to receive a zip file of the brand mark for uniforms and other Legion Baseball purposes.
Where to get the old patches?
You still can use the old embroidered patches. They are available for sale at Emblem Sales. Click here to order and purchase them.